FAQ Category: Drink FAQs

Package Signage

Ticket Packages are the most common way to sell tickets at Fundraisers now. People have gotten so creative and have come with some great ways to sell Packages. Here is an example of a local girl who put together these Packages. This kind of pricing is very common, but you can change it around however you want!

This trend has people offering 3 types of Packages at a Fundraiser:

1. Couples
2. Singles
3. DD’s

Obviously the Couples Package will be the most enticing and will include the liquor tickets, but don’t leave out the Singles! And of course the DD’s need their own package, so we agree with this kind of pricing and try to promote this way of thinking. It encourages people to spend more than they might have originally, but it is easy for them to make decisions too. People want to go once, buy a Package, then sit down. They don’t want to keep going up to buy one ticket at at time whenever they need it. We really cannot see any downfalls with offering Ticket Packages. We just encourage you to be fair in your pricing and not overcharge by being greedy. You want people to feel like they are getting a deal, which is the way you are supposed to feel when you buy a Package deal. Now lets take a closer look:

Couples Package

This is what we have seen as being a common Couples Package, and we have seen them for somewhere between $40 – $60. We think this is a fair offering and it is the most popular package purchased.

• 4 beer tickets
• 2 refreshment tickets
• 4-6 grand prize tickets
• 2 penny sale sheets (or 2 arms lengths of Raffle Tickets)

Singles Package

The Singles will have about half the amount offered in a Couples Package, and it would be about half the price, plus a tiny bit more. It is common to see the Singles Packages for around $25 – $35. It might include:

• 2-3 beer tickets
• 1 refreshment ticket (optional)
• 2 grand prize tickets
• 1 penny sale sheet (or an arms length of Raffle Tickets)

DD Package

This Package won’t have any alcoholic beverage tickets and will be the cheapest package offered. We commonly see this Package listed for between $15 – $25. It might include:

• 2-3 refreshment tickets
• 2-3 grand prize tickets
• 1 penny sale sheet (or an arms length of Raffle Tickets)

Nevertheless, having Ticket Packages is a great way to earn more money.  Otherwise, a couple may approach the booth, and just get 2 beer tickets, 1 grand prize ticket, and 1 penny sale sheet only.  So you are definitely encouraging people to buy more by offering Packages! Important Note: You cannot specifically say that they end up getting a free beer by getting a package.  Instead you must be careful by saying that the liquor prices have not been discounted somewhere on your sign.

Separate Signage

You will also want to have a separate sign advertising what they are per ticket, because some people are just more comfortable with that. Or they might have already bought a Package and just need 1 more drink. So make sure that is clearly outlined on a sign right next to it, how much you are selling per refreshment ticket, liquor ticket, beer ticket, penny sale sheet, or raffle ticket, or even game ticket. Just make sure you are not discounting drinks, as that is illegal (buy 1 drink ticket for $5 or 5 drinks for $20).

Here are some ideas (and have a pic of the ticket beside it as people are visual):

• Liquor Ticket: $5 (if in Hamilton region, $4 if in Niagara region, $6 if in Halton region)
• Refreshment Ticket: $2
• Raffle Ticket: $10 for 5 tickets, $15 for arms length, $20 for wing span
• Penny Sale Sheet: $10
• 50/50 Tickets: 5 for $5, or 15 for $10
• Grand Prize Ticket: $5 each or 3 for $10

Keep it Simple!

Just don’t confuse people with having too many options, or don’t confuse them by being too wordy or having a busy sign. Keep in mind that a confused mind says NO and will instead opt for the simplest thing, and therefore you could lose out on potential profit!

If you have some different ideas on pricing, make some comments below!

Trying to figure out how many cases of Drinks to buy for your Fundraiser is certainly a huge task to take on – You don’t want too little, and don’t want too much! On average, each guest may drink 2 to 4 drinks, so you can use this number to judge how many drinks to buy.  All of our rolls of Drink Tickets come in rolls of 1000.  We will estimate that 30% of them are beer drinkers, 40% of them are mixed drink drinkers, 10% are wine drinkers, and 20% of them are non-alcoholic drinkers (pop/water) – so let’s say 10% will just drink pop, and 10% will just drink water.

Knowing this will also help you decide how many cups to purchase. Does that help? Of course, this is just a guide and you will know your crowd the best. We strongly advise you to buy MORE than you need, as things are fairly easy to return. Just advise your bartenders NOT to open up everything in the bar, and only open the case when its ready to use.

The Formula

So we have a formula for you! Just follow this formula, and it will help guide you to decide how many drinks to purchase ahead of time. Some people will have 6 drinks, others will have 1. We are using an estimate of 4 per person to simplify things, and encourage you to do the same. It is probably more like 2-3, but we have inflated it, because is easy to return later on if you purchased too many.

Beer

Take the number of people expected to come x 0.3 (30% of guests drink beer) x 4 (4 drinks per person) / 24 (number of beers per case) = number of cases of 24 beers to buy. If you are using 3 kinds of beer, take that number and divide it buy 3 so you know how many of each brand of beer to buy (assuming you think people will drink all equally). Change this to 28 if you buy cases of 28.

ie) 150 expected to come x 0.3 = 45 people will drink beer
45 people x 4 drinks each = 180 beers to buy
180 beers / 24 per case = 7.5 cases to buy in total
7.5 cases / 3 brands = 3 cases of 24 beers, of EACH brand to buy

Hard Liquor

Take the number of people expected to come x 0.4 (40% of guests drink beer) x 4 (4 drinks per person) = number of people who will have mixed drinks. Give this number to the LCBO and they will advise you how many bottles of each to get – they are the experts in this area!

ie) 150 people expected x 0.4 = 60 people will drink mixed drinks
60 people x 4 per person = 240 mixed drinks will need to be made
Now give this number to the LCBO and they will direct you on what to buy

Mixers for Hard Liquor

Take number above from Hard Liquor and divide it by the number of mixers you want (usually gingerale, coke, cranberry juice, orange juice) assuming you think it will be equal amounts. So in this case you would divide that number by 4, and this will tell you how many people will be drinking each type of mixer. We will call this “X”. Then look at how many millilitres of mixer would be added to each cup, and multiply that by X, then divide that by how many millilitres are in each bottle/carton. This will tell you how many bottles or cartons to buy of EACH mixer.

ie) 240 (number from above which was how many mixed drinks to be made)
Take that number of 240 / 4 types of mixers = 60 people will be drinking a mixed drink
50ml of mixer will be added to each drink x 60 people = 3000 ml is needed in total of mixers
3000ml needed in total of mixers / 1000 (each bottle has 1000ml) = 3 bottles 
So 3 bottles of EACH mixer is what you need to buy

Wine

Take the number of people attending and multiply it by 0.1 (10% of guests will drink wine only) x 4 (4 drinks per person) = number of glasses of wine to pour in total. Assuming that your guests will equally enjoy red and white, divide this number by 2 to find out how many glasses of wine you will need to put for red AND white. You should really just stick with super generic brands that will appeal to the most amount of people. Make sure to have a white AND red option, but don’t have any more than the two to choose from. Buying boxed wine is the easiest to work with, and the cheapest for you in the long run.

ie) 150 people expected to come x 0.1 = 15 people will be wine drinkers
15 people x 4 drinks per person = 60 drinks of wine to be served
60 drinks / 2 types of wine = 30 red to be served, 30 white to be served 
Take this number to the LCBO and they will help you decide which one to get

Pop

Take the number of people expected to come x 0.1 (10% of guests will drink pop only) x 4 (4 drinks per person) = number of cans to buy for people just drinking pop. If you have 3 types of pop, then take that number and divide by 3 and this will tell you how many people will be drinking each kind of pop. Remember to add this number to whatever you got from the previous calculation.

ie) 150 people expected to come x 0.1 = 15 people will drink pop
15 people drinking pop x 4 drinks per person = 60 cans of pop to buy
60 cans of pop / 3 types of pop = 20 cans of each type of pop to buy for people ONLY drinking pop. 
 This doesn't include the mixers so add that number to this one.

Water

Take the number of people expected to come x 0.1 (10% of guests will drink water bottles only) x 4 (4 drinks per person) = number of bottles to buy for people just drinking pop. Take this number and divide it by how many bottles are in a case, and that is how many cases of water you should buy. We think Costco sells them in cases of 30 which is the best bang for your buck!

ie) 150 people expected to come x 0.1 = 15 people will drink water
15 people drinking water x 4 bottles per person = 60 bottles needed
60 bottles / 30 per case = 2 cases to buy

Buy Extra!

Isn’t math fun?! Confused? Don’t be! It is fairly straight forward, just get your calculator out and take good notes. Now whatever you just learned in this above example, add a few on of each!! If you buy too much, just keep your receipts and return the extra pop cases you bought, or juice cartons you bought. Just ensure that they are still sealed. The LCBO and Beer Store will allow returns under some conditions. The AGCO Website says:

When returning unopened alcohol purchased from a government store, you must produce the permit and a copy of your payment records (e.g. receipts and/or invoices). Check with the retailer at which you purchased the alcohol for further details.

https://www.agco.ca/sites/default/files/sop1575_english_oct2018.pdf

Typically, The Beer Store will allow up to 20% of the beer you purchased to be returned, as long as it is a perforated case (not glued), you have your Special Occasions Permit with you, the seals of the case are not broken, and it is a full case that is unopened. The LCBO will allow returns as long as you have your receipt and it can be a saleable item again (not used).

Also one quick note, is we recommend to have a table near the bar off to the side, which has plastic cups and a jug of water.  That way the bartender won’t be overwhelmed with orders like this, when people can just do this themselves!  Shortens the line a bit and gives them a break.  All you have to do is put someone on water duty to ensure it is always full!

You should sell Drink Tickets for around the $4 or $5 mark, but it really does depend on which city you are in.  You see, in the Niagara region, they tend to price things cheaper and you might even see $3.50 drinks.  The closer to Burlington, the prices will be around $5 or even $6.  Head over to Toronto and you can expect prices closer to $7 or $8.  If you run your own bar or if the hall runs the bar might also dictate your prices so that you are still making a profit.

Also, remember that you cannot discount drinks – so you cannot offer $5 per drink or two drinks for $8 as an example.  It is illegal!  So if they are part of a package, you can discount the package if offering raffle tickets or game tickets, but you cannot discount the drink ticket part.

Beer

Choose 2-4 types of beer – that is it!  People will always find a beer they like based on the choices you offer.  Nobody is going to listen to the beer choices, and say “no thank you – you don’t have my brand”.  They will be fine!  Make all beers the same price, and don’t have premium beers if this is a fundraiser. Keep it simple!  So we suggest around $4 if you are in the Niagara area, or $5 if in the Grimsby/Stoney Creek/Hamilton areas.  Burlington you might want to go up to $5 or $6.  Use the Beer Ticket for this one – and if you decide to have premium beers despite our recommendation, then choose 2 colours of Beer Tickets to distinguish them.

Liquor

Some people might want to do shots, but again keep it simple!  Have 3-4 hard liquor options available (vodka, rye, rum) and don’t worry about tequila or speciality shots.  Keep this price the same as the Beer price to again keep things simple.  Use the Liquor Ticket for this one if you are selling it for a different price than Beer.

Coolers

Don’t sell coolers or ciders at your Fundraiser!  Sorry, were we too blunt there?!  These are fantastic for people attending a Fundraiser, as people like options.  But Coolers are pricey, and then you have to charge more for these plus have a different type of ticket to sell for them. This causes a tiny bit more work for the people selling the tickets, and a tiny more brain power for the bartenders when distinguishing the different coloured liquor tickets.  If you charge the same price for a Cooler as you do for a Beer, then you will be out profit wise.  They are a fun option, but your profit margin is drastically decreased.  We recommend you to just stay away from these altogether at Fundraisers.

Jello Shooters / Pudding Shots / Drunken Gummy Bears

You can sell these at the bar, but probably what is most profitable for you, would be to have some pretty girls walking from table to table selling these.  I know that is totally sexist to say… but you know we are right.  Have 2 flavours to choose from, there is no need to offer more than that. Just like our Beer comment, people won’t turn them down because you don’t have their favourite flavour. They will choose between one of the two options, we assure you! Most people charge $1 but some charge $2 especially if they are a bit bigger of a cup.  These you usually just sell with money rather than getting a special ticket for them, but if you have set up to use tickets, then use a Refreshment Ticket. We recommend that you find the cups that have lids on them so that they can be stacked and kept fresher.

Pop / Juice / Water Bottle

We suggest that you have 2 types of pop and 2 types of juices – something like gingerale, coke, cranberry juice, and orange juice.  These make for great mixers!  You would use a Refreshment Ticket for these, and we recommend only selling them for $2 each can/glass.  Water bottles can also use the same Refreshment Ticket.  If you need to charge different prices for these, then use different colours of the Refreshment Tickets, but as always we encourage you to keep things simple and of the same price.